JENNY PARK

Data & Business Analyst & PM

SQL/Python · Growth & Paid Media Analytics

I turn messy business, product, and marketing data into decisions — SQL, Python, and AI-native workflows to find what actually drives the numbers, and the program management background to get a team to act on it.

// San Jose, CA

>cat background.md

Jenny Park turns messy business, product, and marketing data into decisions someone can actually act on — then uses a program management background to get a team to actually act on them. She's worked across SaaS, AI, and adtech — SQL and Python analysis, growth and paid media attribution, and the cross-functional alignment to turn a finding into a shipped change. At SAP, she translated business requirements into technical workstreams across Data & AI initiatives. Through JYNLAB, she runs data and growth analytics for clients — real ad spend, real conversion attribution — including Admade, an AI ad-creative tool. At Hyundai, she coordinated multi-country analytics and reporting across Southeast Asia. Her technical background isn't her identity — it's her edge.

>cat capabilities.txt

data & bizSQL · Python · KPI Definition · Root Cause Analysis · Requirements Gathering

growthPaid Acquisition · Conversion Attribution · Incrementality Testing · A/B Testing

program mgmtStakeholder Alignment · Cross-functional Collaboration · Project Coordination · Reporting

partnershipsPartner & Channel Development · Customer Acquisition · Relationship Mgmt

industriesSaaS · AI & Data · Adtech · Intl Development · Healthcare

// fluencyAPIs · SQL · Python · BI & Data Visualization · CRM & Marketing Automation · AI & Automation

>ls experience/

JYNLABFounder

problemGrowth spend needs a real conversion definition, not platform vanity metrics

solutionGoogle Ads & Meta Ads campaigns, SQL/Python attribution analysis, AI-assisted workflow automation, AI ad-creative tooling (Admade)

outcomeReal ad spend, real conversion tracking, documented findings — not simulated data

SAPIntern

problemStakeholders lacked visibility into Data & AI workstream progress

solutionRequirements translation between business and technical teams, workstream coordination, reporting

outcomeImproved cross-functional communication across Data & AI initiatives

HyundaiProject Coordinator

problemMulti-country operations lacked unified analytics and reporting

solutionAnalytics consolidation, standardized reporting workflows, cross-country coordination

outcomeStreamlined reporting across Southeast Asian markets

Forever ClinicInternational Partnerships

problemMedical tourism needed a scalable acquisition channel beyond direct marketing

solutionPartner/channel development, customer acquisition, commission reconciliation, agency coordination

outcomeBuilt and scaled an international referral acquisition channel

>cat contact.txt

linkedin/in/jennypark7

emailbyjennypark@gmail.com

webjynlab.com

github/jinyeong-park